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As brands across various industries work to meet consumer demand, more businesses are depending on positioning services to increase accuracy and maintain efficiency.
Positioning refers to the ability to locate devices in time and space with varying levels of precision. It's used in navigation, but also in transportation and logistics, tracking and in mobile banking to detect and prevent fraud, to name only a few examples.
That's why HERE Positioning supports multiple positioning technologies including coarse low-power and low-cost cellular methods, and also accurate WiFi and sensor-based methods suitable for urban canyons, GPS Rescue and other indoor tracking use cases. In addition, HERE Positioning provides the most accurate localization for robotics and high precision Global Navigation Satellite Systems (GNSS) for autonomous driving.
Statista reports: "In 2019, the global navigation satellite system (GNSS) market was valued at 150.7 billion euros, with forecasts for 2029 suggesting it is likely to rise to 324.4 billion euros."
Also known as High Definition Global Navigational Satellite System or HD GNSS, HERE Positioning uses precise positioning (PPP and RTK) data streams, which can be easily augmented with on-device positioning algorithms.
Tatiana Vyunova, Senior Product Manager at HERE explains: “With the latest HD GNSS API, we provide developers with easy-to-access, precise positioning capabilities. HERE HD GNSS service enables sub-meter accuracy even on mainstream devices, such as mobile phones. In the context of automotive and enterprise-grade receivers, HERE HD GNSS service can achieve 10 - 20 cm accuracy globally."
What kinds of industries benefit from HERE Positioning?
|Automotive: enhance driver safety
|Fleet Management: improve fleet navigation
|Urban Mobility: find people and equipment easily
|Public Sector: decrease response times
|Device OEMs and Chipset Manufacturers: improve device performance
HERE Positioning is a set of APIs, SDK, and cloud services. It is easily integrated across devices and can work indoors, outdoors, online, or even offline by downloading compressed radio maps. For developers, this allows the design of power-efficient location solutions with greater accuracy, better reliability and, scalable, global coverage.
Experience HERE Positioning in action in this short video.