x

SUBSCRIBE TO OUR BLOG

Advice, stories, and expertise about work life today.

x

THANK YOU!

We know your inbox is protected space, so we promise to send only the good stuff, twice a month.

Location Trends Editor's Picks Trends

Location Trends 5: Our shared responsibility

Companies, consumers, and governments have entered a new relationship where each demands transparency from one another, and money decisions are made based on aligned beliefs and values.

Growing technologies are enabling the development of numerous services and products that empower individuals, companies and governments to solve issues efficiently, effectively, and in line with their own values. At the same time, through internet and social media, everyone is confronted with a higher level of transparency in their actions than ever before.

How companies act based on beliefs and values has become an important selection criteria to consumers. The demand is growing for public entities to take a clear stance on issues that range from environmental to societal ones, and to demonstrate action. This impacts the public image of individuals, companies and governments, as well as their relationship to each other.

Technology can provide the tools and infrastructure to find new solutions, but new methods of collaboration between all the interested parties are critical in making responsible change happen. The responsibility of being good custodians of the future is a shared one: between government, companies and individuals.

Sustaining this new relationship will demand that everyone lives up to their responsibilities to create a fair and sustainable environment for everyone.

Through internet and social media, everyone is confronted with a new level of transparency of their actions than ever before.

The power of people has increased exponentially since the introduction of social media and even the richest, most powerful companies can be made or ruined by the collective voice of the user community.

HEREBlog_location5_body1

Facebook Overhauls News Feed
After accusations of swaying major political and societal events in the U.S. and Europe with algorithms that may have prioritized misleading news and misinformation, Facebook reevaluated their approach to focus on what friends and family share. Mark Zuckerberg, Facebook’s chief executive, said he wanted to make sure that his company’s products are “good for people.”

Acting by belief and values becomes an important selection criteria.

Momondo DNA Journey
A travelportal fights for openess and tolerance by taking users on a journey based on their own DNA.

The demand is growing to take a clear stance on issues that range from environmental to societal ones, and to demonstrate action.

Some companies choose to voluntarily commit to goals provided by global organisations like the UN. With other pressing issues, like climate change and personal data protection, governments have taken the lead and used their mandate to impose regulations on business and industry to force change.

Sustainable Development Goals, United Nations
These are a collection of 17 global goals set by the United Nations, which includes fighting poverty to gender equality, affordable and clean energy, sustainable cities and communities, etc.

GDPR
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years.

This impacts the public image of individuals, companies and governments, as well as their relationship to each other.

Paris Accord
US cities, states and companies committed to meet the United States’ greenhouse gas emissions targets under the Paris climate accord, despite President Trump’s decision to withdraw from the agreement.

HEREBlog_location5_body2

SpaceX
The launch of the SpaceX rocket marks an important milestone in spaceflight. The first time a rocket this powerful has been sent into space by a private company rather than a government space agency.

Sustaining this new relationship will demand everyone to live up to their responsibilities to create a fair and sustainable environment for everyone.

Defeat Urban Congestion

Building smart infrastructure is now a reality

Download the eBook

Sign up for our newsletter