With the ubiquity of advanced computational power and nanotechnology in everyday devices, profiling has gone far beyond the selection of personal preferences.
Increasing quantities of personal data, including physiological and behavioral characteristics, are generated from a new breed of IoT products and life assistance services that individuals use every day. Machine learning and algorithms are used to analyze consumers’ unique contextual needs and understand their individual intents.
With the growing availability of this personal data, new services and solutions begin to form a subtle, always aware ecosystem, which fine-tunes and tailors content and services to each and every individual, in real time.
The aim is to create a digital ecosystem which is not only highly personalized, but which feels as natural and indispensable as any physical equivalent.
A new breed of IoT products and life assistance services that individuals use every day
Encounters with this technology feels less obtrusive and subtle as they are making constant, but minor, adjustments to the way we think and behave.