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ADAS: how close are we to a driverless world?

See how assisted driving technology, or ADAS (Advanced Driver Assistance Systems), can help improve driver safety and take us closer to full automation.

Advanced Driver Assistance Systems have been described as the road to automation, but how do they drive this trend?

ADAS features are already common in many new cars. They can warn of hazards ahead, help you save fuel and even help prevent drunk driving. Their contribution to road safety is likely to be so significant in the future that they are shaping road safety standards. While we might be a little way off from driving fully automated vehicles, these features are influencing driver acceptance of automation and transforming the driver experience.

In this article, we look at some of the trends affecting the ADAS market, along with the features ADAS currently offers, and what we can expect to see in the next few years. You will find links to previous HERE360 blog posts on the subject if you want to read more about ADAS.

What is ADAS technology?

  • ADAS stands for Advanced Driver Assistance Systems. 
  • They are electronic systems that support drivers with functions such as parking and driving in the right lane. ADAS systems use automated technology, such as sensors and cameras, to detect nearby obstacles or driver errors.
  • They can help make driving safer and are proven in tests to reduce driving fatalities.

Top ADAS Features 2021

ADAS features such as precise lane-level guidance and assistance can help drivers navigate through challenging intersections and improve awareness in fog, rain and snow.

ADAS technology is the future and is driving growth in the automotive sector

ADAS might sound futuristic, but anyone who has driven a car made in the last 30 years will have benefited from the technology. It ranges from ABS brakes to ESP and traction control systems. At its most basic, ADAS can help with driver safety and makes driving easier. Some experts predict the ADAS market could grow by 29% by 2022, with global revenues of US$48 billion. This, more than any other innovation, is accelerating growth for car manufacturers. HERE is developing the next generation of in-car mapping technology. Find out more about this and other future developments in  ADAS technology.

ADAS Technologies for Driver and Road Safety

ADAS is changing industry safety standards.

ADAS technology is helping create new automotive industry standards

As with any new technology, it can take a while before regulation catches up with innovation. This blog post explains how HERE developed a patent for ADAS technology that could help the car “see around corners" in 1999. From there, the company decided to meet with other industry players to define safety standards across the industry. They created the ADASIS organization, an open forum dedicated to moving the car industry forward through ADAS features.

Female ADAS Engineers

A new generation of ADAS mechanics is being created.

The future of ADAS is female

The car industry is changing. This is partly being fueled by ADAS systems, digitally connected car systems that can increase awareness, safety, and driver comfort. But ADAS cars also need repairs and maintenance just like cars of the past did, albeit of a very different kind. While the image of the mechanic of the past might be distinctly male, a garage in Irving, Texas, USA, is changing that. On The Road is a woman-led garage focusing on ADAS education and paid apprenticeships. Their CEO, Michelle Corson, spoke to HERE360.

ADAS Technology for Road Safety

Finding out the speed limit is not always straightforward.

ADAS can help you combat distracted driving and stick to the speed limit

How many times have you struggled to find out what the speed limit is on a particular road? Even if you can clearly see a sign, the ideal speed can differ due to poor visibility, weather conditions, or other factors. Intelligent Speed Assistance (ISA) is an ADAS feature that displays the speed limit whether there is a sign or not. It is hoped the tech will help reduce the number of crashes on the roads. Find out more about how it works.

Starting in July 2022, new vehicles introduced to market in Europe must have an ISA system fitted as part of a suite of new technologies designed to make the roads safer. This is going to be mandatory for every newly registered vehicle by July 2024.

Top five ADAS features

Adaptive cruise control
Blind spot detection
Anti-lock braking system
Automatic parking
Automotive navigation system

ADAS Technologies for Pedestrian Safety

Roads are getting more dangerous for pedestrians – but ADAS could be the answer.

ADAS can help make it safer to drive at night

The number of pedestrians and cyclists killed by cars at night is increasing, and nobody really understands why. It could be that there are more pedestrians and cyclists on our city streets than there used to be, or that large SUVs and trucks are better at protecting drivers and passengers than those around them. Fortunately, ADAS features such as alerts that warn of upcoming hazards might be able to help address this problem. Alerts and better, detailed map data from HERE Technologies are changing the game.

ADAS Technologies in Fully Automated Cars

When consumers get used to ADAS features, they will be more accepting of fully autonomous cars.

Experiencing automation through ADAS will drive public acceptance

Predictions that we would all be driving a fully autonomous vehicle by now have not come to pass. However, it is through ADAS that we will eventually get there, according to one HERE expert.

Carsten Hurasky, Head of Industry Solutions, explains how exposure to assisted driving features such as cruise control and parking assist has helped introduce ADAS features to mass-market consumers. This will in turn encourage them to accept autonomous driving as safe and convenient.

While three out of four Americans surveyed said they would be scared to drive a fully autonomous car, this blog post explains how that will change thanks to exposure to ADAS.

Other factors which could help move automation forward, discussed here, include regulation and greater government investment.

HD Live Map - Self Healing Map

To help a self-driving vehicle make more informed decisions about its driving strategy, the Quality Index – unique to HERE HD Live Map – uses machine learning to validate map data against the real world in real time.

HERE HD Live Map is an ADAS tool that helps cars "see around corners"

ADAS is already here and helping to make driving safer. HERE HD Live Map, a tool that contextualizes information received by a vehicle's sensors, can support ADAS features such as adaptive cruise control. It was first launched in 2016. HERE HD Live Map creates a detailed and dynamic representation of the road environment, enabling a vehicle to effectively “see around corners." Find out more about how HERE HD Live Map makes sense of information from a car's sensors and gives that information back to the driver to help them make the right decisions.

ADAS systems can help you save fuel

Engines in cars by BMW and other manufacturers automatically switch off your engine when the car is idle, for example in a traffic jam. This is an ADAS feature that helps both the driver and the environment by helping you to save fuel. BMW, Honda, and other carmakers help you save fuel with ADAS, as featured on HERE360 in 2016.

ADAS Future Technologies and Features

New ADAS trends will transform the car – and driver – of the future.

ADAS and six trends impacting the automotive industry

What are the ADAS features of tomorrow? As more of the driving tasks are taken over by the car itself, that leaves the way for yet more ADAS features to enhance the driving experience. Entertainment or features which give the driver and passengers information about local landmarks and services are an example of this. This is one of six ways ADAS is linked to key trends in the industry, which manufacturers can take advantage of.

Car manufacturers need to find new ways of making revenue as we reach peak car, and new trends such as car-sharing take hold. These six automotive industry trends explore how they might do that.

ADAS Technology in MV Agusta Motorcycle

MV Agusta is one of the first connected motorcycles, using HERE navigational tools.


Cars, vans and trucks are not the only vehicles to benefit from advances in the ADAS market. MV Agusta is a brand using HERE location technology to bring ADAS features to its motorbikes, aiming to make them safer to ride. Riders can control features such as the suspension through an app. They can even share their itineraries with other riders. Just as well since motorcycle use is growing all the time.

5G Technology for Road and Driver Safety

5G could help make roads safer.

5G will boost ADAS safety features

Driver safety fears such as the dangers of distracted driving will be assuaged with the advent of 5G technology.

When combined with the speed and low latency of 5G technology, ADAS can do more than ever to keep road users safe. HERE has partnered with Vodafone Business and AWS to develop technology that will send alerts quickly to other road users when sensors spot an obstacle or danger.

It follows a partnership between HERE Technologies and Verizon which will power future developments in autonomous driving, thanks to 5G.


ADAS could help prevent drunk driving

How can we prevent deaths and injuries due to drunk driving? It may seem incredible, but ADAS technology can play a part in this. ADAS technology is being introduced which could slow and even park the car where a drunk driver is detected. Cameras will look for pupil dilation while sensors in the steering wheel will assess the driver's reaction. Other sensors will monitor the movement of the car and the driver. This ADAS technology can help tackle drunk driving in a number of beneficial ways.

ADAS Technology to combat distracted driving

Connectivity platforms such as HERE Connected Driving are transforming the driving experience.

ADAS will transform cars into connected cars - hubs just like your smartphone

The effects of ADAS on the way we drive are far-reaching. Cars of the near future will offer a customized user experience, a bit like the way our smartphones adapt to our individual needs and habits. New services your car could offer include getting you good insurance prices based on your driving style and suggesting places nearby where you can use coupons. These all depend on location technology to deliver connectivity like never before. How we might experience ADAS in the future will change greatly. A report finds that 96% of new vehicles shipped globally will be connected platforms.

ADAS Technology and Features in Connected Cars

Detailed, up-to-date information about the road helps drivers make decisions.

ADAS tools are not static applications that cannot be changed once installed. For them to be effective, they must be constantly updated. HERE creates self-healing maps. They automatically update as maps and road conditions change permanently or on a temporary basis. Tools such as HERE HD Live Map provide contextual awareness as well as information about precise positioning needed to make quick, sound decisions on the road.

Automated Driving

Helping automated driving systems be more reliable, safe and comfortable across all levels of automation

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