Empowering transportation in the on-demand economy

Philip Barker
Kettering 52° 23' 55.752" N, -0° 43' 32.988" E

Thanks to the proliferation of mobile devices and applications, people now expect a never-before-seen level of convenience, with services expected to be provided at the touch of a button. In order to shed light on this new era of consumer demand, HERE has released an e-book, discussing how maps and location services can power transportation in the on-demand economy.

What, though, is the on-demand economy? The on-demand economy matches consumers with service providers over digital marketplaces and enables immediate fulfilment of demand. These digital marketplaces are created with mobile technologies such as apps and are characterised by immediate access, optimal provisioning, and streamlined processes.

This economy has emerged as a disruptive change in the way traditional service industries operate. As traditional incumbents and new players fight to gain a competitive edge, they see the role maps and location services play in helping them build robust on-demand solutions.

HERE plays its part

To help cater to this new economy, HERE offers a comprehensive set of map content and location services which can be used to build a location-intelligent, on-demand solution.

For example, said location services may be effectively deployed so that an e-hailing customer can build the backend dispatch system, the passenger booking app, and the driver job management app, ensuring a consistent, effective map experience.

The on-demand economy e-book tackles the importance of offering such services, and describes how businesses can build competitive on-demand solutions powered by location intelligence.

The book addresses service industries ranging from e-hailing, carpooling, car sharing, food delivery, groceries delivery, home and business services, and on-demand contract freight movement.


Building blocks

Deepak Patnaik, a product marketing manager for the Mobility business unit at HERE, explains: “The e-book presents our view on how businesses may build on-demand solutions that are faster, better, and more efficient.”

“Any on-demand solution has several basic building blocks, and the e-book has been split into sections describing those building blocks”, adds Bernd Mrohs, who is the head of product for on-demand mobility. “Precisely locating customers, matching demand with available supply, optimizing fulfilment by enabling drivers, or runners, to deliver services to customers by efficiently navigating through city traffic, meeting committed delivery time windows, and maximizing asset utilization while maintaining high safety standards.”

Bernd continues, “The e-book educates businesses on how the toolkit may be used to address the location-centric problems inherent in each of these building blocks.”

The different sections make it easier for businesses to discover how HERE can make their solutions better, Deepak explains: “There are buyers who want to get into specific areas, who are thinking about how to create an on-demand solution to get into the market with the lowest overall initial start-up costs, and we can help them with that.”

Deepak points out that there’s a good chance of something innovative coming out of developers playing with the HERE APIs, and because the book is split into different chapters, with each available separately, customers can find the information that resonates best with their requirements.

The on-demand economy e-book is also just the beginning when it comes to HERE showing customers how they can develop and grow their applications. Bernd concludes: “There will be much more coming from us in this area in the future – this is definitely just the start.”

To know more about the on-demand economy download the e-book or visit us at CES 2017 Central Plaza, Booth #CP-2 from January 5 to 8.

What do you think are the challenges of the on-demand economy? Let us know in the comments below.


Topics: Enterprise, CES 2017, Developers, Features, HERE at CES 2017, Internet of Things, Editor's picks