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The interactive table has been designed to illustrate different trends within a city both today and in the future, with a huge touchscreen display that can show connectivity changes and trends including urbanisation, electrification and the impact they have on both individuals and the city itself.
With the Future Mobility Visualiser, you can actually visualise what the information means and play around with different scenarios.
We picked Berlin as a location for the demonstration, with a massive interactive map showing up in the middle of the table. Berlin was ideal for the demonstration as it’s a typical urban environment that’s facing the problem of a growing population and challenges of mobility.
To make the Future Mobility Visualiser more engaging, our team added interactive chips incorporating Capacitive Sensing solutions, which work alongside the touchscreen and bring up different information when placed on the table. The chips can be put on different road segments within Berlin to highlight information like the speed limit compared to the actual speed of traffic in the area on a given day. It’s not just about data analytics and data visualisation - it’s also very engaging and we’ve managed to have lots of great discussions with audiences.
With our capabilities in map making and data aggregation, our strong portfolio of products and solutions and our customer base, HERE is well positioned to enhance mobility, improve safety, reduce the environmental impact and increase the quality of life for citizens, consumers and customers. The Future Mobility Visualiser makes it possible to demonstrate to partners and customers exactly what HERE is capable of, leveraging location intelligence from many different sources to highlight how mobility and connectivity can impact the world now and in the future.
The vast array of information on offer is ideal for infrastructure projects. We can show road usage change throughout a day in Berlin, revealing that different parts of the city have a different trip density throughout the day. We have demonstrated to city planners and transport ministers how connectivity can solve infrastructure problems.
The Future Mobility Visualiser is also relevant at an individual level. From HERE’s segmentation study we picked 3 out of 6 personas that are most likely to dwell in an urban environment as a reference base. The personas have been given different stories for the demonstration, having routes to travel and different preferences to address, and the Future Mobility Visualiser helps to bring the issues they face to life. The personas were created to represent typical citizens living in an urban environment like Berlin or London, and we’ve assessed attitudes toward technology as they’re linked to behaviour and they don’t typically change.
Starting with our real data as one day in Berlin - “today” - the demonstration also makes it possible to envision future trends, using research to highlight the issues urban environments will face in 2020 and 2030.
Knowing about congestion in a city is just the start. HERE can use our own traffic analytics and other capabilities to help analyse the actual problem, which also means we can help to offer potential solutions. It’s something that could be beneficial to everybody.