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These days, modern mobile users expect high-speed streaming and seamless access to catch up on emails, watch videos, connect with friends on social media and browse the web. With more than 80 per cent of network traffic generated from indoor use, they also expect it anywhere they go inside and out. But how do mobile operators ensure optimal performance and the best mobile end-user experiences?
Lorenzo oversees advanced solution innovation at Nokia Networks, global specialist in mobile broadband and provider of mobile networks for operators. He works with the top 20 mobile operators worldwide to help them manage complex information streams to deliver better network performance and mobile users’ quality of experiences.
Nokia chose the cloud-based Data Lens visualization toolkit from the HERE Platform for Business to power its 3D Geolocation planning and optimization services. Through the tool, Nokia is better able to picture and therefore analyze the massive datasets generated from mobile networks.
The HERE Platform is a future-proof offering, according to Lorenzo, with security already built in, and the added functionality of Data Lens means that Nokia can apply some specific analytics.
“We use a proprietary algorithm to estimate each mobile user’s position in the network to evaluate the network traffic and overall quality,” says Lorenzo. “Using HERE Data Lens, we can visualize these insights on an interactive, 3D map so we can more effectively show the results with our customers. This traffic insight is key for activity planning, performance optimization and marketing.”
Knowing exactly where demand is and which application is used means that operators can adjust bandwidth and quality according to the requirements and expectations. Consistently high areas of traffic may call for the addition of small cells. Predicting how device and app behavior might impact network performance in the future also means that operators can proactively correct issues before they arise.
“We load the data into the full visualization platform and apply filters to detect hotspots and identify the best place to install dedicated radio systems,” says Lorenzo. “As new technology enables high-speed data, the radius of a single radio cell is becoming smaller and smaller. Having accurate positioning is absolutely necessary for planning and optimization.”
Ensuring operators can deliver appropriate capacity is one thing, but beyond engineering, network location creates business opportunities for targeting relevant service offerings too. For instance, when users travel and are roaming, they may incur high network charges. That’s an ideal time to present them with money-saving plan enhancements or packages.
Nokia is also able to provide market assessments through visualization, allowing an operator to benchmark its own performance against that of competitors. Recently, Nokia released these and several other new services and applications with location at the core.