The role of location in the on-demand economy

Christopher Lawton
Berlin 52° 30' 57.852" N, 13° 22' 37.128" E

Whether it’s a ride to the movies, late night eats or flowers for your loved ones, the on-demand economy is fulfilling our desires in real time. It’s also raising our expectations for services, and creating new opportunities for service entrepreneurs.

At the BIA/Kelsey Now conference in Seattle in February, experts and entrepreneurs discussed the ins and outs of the on-demand economy, and one theme remained consistent throughout their discussions: location.

Nicholas Goubert, head of product management for the HERE Platform, participated in a fireside chat at the conference.  He talked about why location is so fundamental to the on-demand economy, and how HERE can help new start-ups to think about building their business instead of focusing on whether their latest deliveries made it on time.

To be able to deliver a parcel from place A to place B, you need to know where both places are, the most efficient way to get there and what your estimated time of arrival will be.

“This is what we are already aggregating and we’re bringing this intelligence into all our services. We really see ourselves as basically doing all the heavy lifting under the hood so companies can build on-demand services on top,” he said.

Nicholas also noted that maps have been used as survival kits for hundreds of years. Today with increased urbanization, the Internet of Things ecosystem and a multitude of sensors in play, the map is the most relevant canvas to integrate this activity data and make it relevant.

The problem with the data is that it’s mostly created in silos. We need to be able to break down these silos, bring that data into a platform that is capable of ingesting it, and creating intelligence for our customers.

Already today, the HERE Platform processes over 48 billion transactions per month, incorporating over 80,000 different data sources. Nicholas said that this is just the foothills of the data mountain that lies before us.

Autonomous driving, traffic and fleet management, asset tracking, car sharing and parking services were named as major use cases. These are examples of situations where the HERE Platform and our highly precise maps can contextualize rich car sensor data from the millions of connected cars projected to be on the road in the next five to ten years, and use it to make driving safer and more gratifying.

Topics: Enterprise, Features

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