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“We know that a lot of people look over app store descriptions or even the ‘What’s New’ bits because they don’t say much. We decided to try out a story-telling approach that would draw you in and entice you to learn more about the app and what’s new," says Melinda.
The store description is accompanied by a new video, with some jaw-dropping scenery that highlights the best of HERE Maps for Android, even in the most remote locations on earth.
“The traveller in the video is heading to Madeira, and we chose this location because it’s essentially the antipode of Sydney – where he hails from. He’s travelling half way around the world to a completely new place and you really get a sense of adventure from his seemingly casual decision to hop on a plane and go on holiday.
“We wanted to find a place that was remote – and Madeira is literally in the middle of nowhere. Even in such a small place, our maps really do work anywhere in the world, and we have amazing coverage for navigation and offline public transport information.”
It’s features like that which make HERE for Android perfect for travellers, and Melinda adds:
“HERE for Android is perfect for travellers because you can download offline maps. A lot of other applications have offline capabilities but they don’t allow you to download full cities for your travelling. So, before you go on holiday you can download the maps and you won’t face any roaming charges. You can have offline navigation and get turn-by-turn directions and voice guidance to where you need to go.
“You can also get public transportation information offline as well and use collections, places you may have saved before the journey that you can then use offline to get around.
“For people who aren’t traveling, we have amazing coverage in a bunch of places as well. We have transportation in over 1,000 cities, including information about any transit interruptions, and we have live traffic information so you know what the traffic conditions are up ahead.”
The team had plenty of fun creating our latest video, and it turned out to be tricky to make at times:
“The bus scene was a really interesting example. As in places like Madeira, the buses don’t actually come that often. It meant we really had to make sure we were able to get the shot at the first attempt. And with the drone shots we also had to be careful as it’s really hard to control the drones - it almost hit our traveller as the drone got so close to him! It was a lot of fun exploring the city and the island though; it was beautiful.”
Want to check out any of the locations? While creating the video, we stopped off at Pico do Arieiro, Encumeada, Waterfall highway and Funchal Zona Velha (Old Town).