HERE boss lends support to Mapcode

Ian Delaney
London 51° 30' 23.112" N, -0° 7' 37.956" E

Sean Fernback, president of HERE, is to join the board of directors of the Mapcode Foundation, a charitable organization that provides a short, easy-to-use reference for any location, anywhere.

Any spot on the Earth’s surface has a short mapcode, from the Eiffel Tower in France (FRA 4J.Q3) to a particular beach chair on the island of Viti Levu, Fiji (FJI KF.CQM). Any modern mobile phone can show you the mapcode for your current location, and since a mapcode essentially is a shorthand for a latitude and longitude, any navigation system can guide you to a particular mapcode.


“It is high time our industry decided on a location standard,” says Sean. “The mapcode system has the potential to give billions of people with no registered address a chance to establish themselves and their families at a reference point. Imagine the impact of giving people in poorer parts of the world an identity so they can communicate outside their immediate neighbourhoods. It’s philanthropic – which is why we’re planning to support it at HERE. For example, on and in our wildly popular mobile applications”.


For Kewal Shienmar, managing director of the Mapcode Foundation, the broadening of the board comes at a useful time:
“Not only will Sean bring a wealth of experience to the table, we are also working hard to get our mapcode system accepted as a world-wide standard by the ISO [the International Organization for Standardization], and having the support of key industry players will certainly help that process.”

In addition to his duties as president of HERE, Sean will join the Mapcode Foundation board from August 1.

Image credits: HERE.

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