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Today’s transport landscape includes new players beyond the privately owned cars and trucks we’ve known for generations: shared vehicles. These might be the hirable bicycles found in cities across the world. They might be short-term rental cars from the likes of Zipcar and DriveNow. Or they might take the form of ad-hoc taxi services co-ordinated by the likes of Uber and Lyft.
How does the rise of sharing change the nature and the needs of our transport systems?
We’d like you – HERE 360 readers – to be able to take part in the panel, even though you’re not at the Summit in Leipzig.
If you're visiting HERE 360 using a mobile phone, then use this direct link to answer the poll if it doesn't appear above.
We chose these questions because we know Ogi will have a good answer to them. But feel free to leave more questions in the comments.
image credit: Zipcar
The poll is now closed; thanks to everyone who voted. During the panel on Friday 29 May, the moderator will ask Ogi the most popular question as voted by you: “With car sharing rising in popularity and private ownership declining, how is the role of maps/navigation in the car changing?”
Although Ogi couldn’t participate in the panel, here’s the answer to the winning question:
Q: With car sharing rising in popularity and private ownership declining, how is the role of maps/navigation in the car changing?
A: While car sharing will blur the line between public and private transportation, that certainly doesn’t mean owning a car will go away. Many people will continue to want to use a vehicle for a variety of reasons, including status, as the car can often be an expression of the owner’s self-image and aspirations. Access to individual mobility options will remain integral to transportation, and expression of ownership may extend to the digital mobile identity of travelers.
That said, maps and navigation -- what we call location -- is crucial to the next-generation car experience. This is a critical time for carmakers. In an age when everything is connecting to the internet, most automobiles remain disconnected. Consumers relate to the world through their fast-adapting smartphones, tablets and other devices, and to them car consoles can seem old-fashioned.
The thing is, just recreating the smartphone experience won’t be enough. It’s too late for that. Instead, automakers have to fundamentally reimagine the driver experience. Location, the vast amount of road information and sensor data that HERE, for example, collects every day, will deliver that experience. Location is at the center of the contextual and predictive services that consumers want today. The differentiation will lie more in how car data, driver data and contextual data come together in unique mobility experiences. At HERE, we deliver the contextual dynamic data and help to build experiences that transcend screens.
Jumping ahead, the highly detailed or HD map will serve as the foundation for advanced cruise control and to take us to the next stages of vehicle automation: highly automated and autonomous driving. Something a smartphone can’t do, by the way. In the future, the vehicle will be the most mobile smart device.