HERE is delighted to support the Wings for Life World Run, taking place this weekend, as the official maps partner for the run.
It’s a unique, global event whereby runners in 35 locations, across 33 countries and six continents all start running at 10am UTC on May 4. Everyone sets their own goal, so the race is open to everyone, from beginners to professionals.
All the money raised from entry fees for the run will go to the Wings for Life foundation, which funds research into curing spinal cord injury. Effectively, everyone will be running for those who can’t.
It’s also a unique running experience. All of those runners across the world are running in the same race. While there are routes for the run, there isn’t a preset distance or finishing post.
Rather, there is a catcher car, which starts off half-an-hour after the runners, moving at a rigidly defined speed in each location, synchronised across the world. When runners are overtaken by the car, they are out of the race. So, the finish line is actually catching up to you, rather than ahead, and the aim is to be the last to finish!
At every race, there will be a final champion. And worldwide, there will be a Global Champion, the last man or woman still running when everyone else has been knocked out by the catcher car.
As official map partner, HERE is, naturally, providing all the maps for the event.
These range from the pre-event website, helping competitors get to the venues; to local and international real-time maps during the race, and maps for local and international TV coverage. We’re creating a global, living map where runners can explore the route and spectators can experience the race live.
HERE employees have been preparing for the race for a little while - and not just by getting the maps ready. In fact, dozens of our people have been inspired to participate and are entering as competitors, aiming to do their bit to support such a worthy cause.
We hope you’ll be cheering on all the runners either at one of the events, on television or online.