Today we’re happy to announce that our maps are powering the in-dash navigation of more than 10 million new cars sold in 2013.
And that’s a pretty big deal, if we lined up all those cars, we could cover the circumference of the earth.
And while the demand for in-dash navigation has been steadily increasing over the past four years, there are some that argue that the in-dash navigation system is fighting a losing battle against the smartphone. To those people, we say, let’s put the two together!
The fact of the matter is that embedded-navigation-system technologies are rapidly improving and can already provide services that your smartphone could never think of.
Instead of connecting a smartphone to the Internet, while steering the wheel, we believe in a connected car. As the head of HERE, Michael Halbherr, says:
“By connecting everything to the Internet from the steering wheel and speakers to gas tanks and tires, location deeply embedded into the car will transform vehicles into powerful connected devices.”
In other words, location is marrying Internet connectivity with the sensors tightly integrated in the car environment so that we can enjoy a whole new class of advanced services for drivers.
For example, embedded navigation systems can run vehicle diagnostics and alert drivers when they don’t have enough gas to finish their route to point them to the nearest gas stations along the way.
Moreover, we are committed to making cars part of a fully connected technology landscape where your home, notebook, smartphone, tablet and car are all part of the same seamless network. Embedded navigation system can therefore even adapt to each specific driver’s routine and driving style.
Imagine navigating to your destination, talking to your loved ones, and choosing just the right song for your drive all while never taking your eyes off the road or your hands off the steering wheel. We know this future is closer than people think. But the only way to achieve it is with highly precise in-dash controls and embedded mapping systems. We take the routes, playlists and points of interest that you’ve created on your smartphone or desktop and bring them to your car so that you can arrive at your destination more easily (and in a more enjoyable fashion) than ever before.
No other company is so passionate and dedicated to this future connectivity. Here’s to ten million cars in 2013 and even more in the years to come.