Putting you firmly in the driver’s seat

At HERE, we provide more than just a map to help you drive from point A to point B, we give you – the driver – a new generation of location products to help you make sense of the world around you and solve the problems that drivers face every day.

By delivering the correct and freshest map at the right time we minimize distractions to keep you safe.

Our HERE services are designed to assist you from the first moment you plan your trip to the moment you switch off your ignition – and beyond!

Over time, these services learn a driver’s commute and preferences and can deliver more personal services and recommendations by anticipating your needs.

By analyzing real-time traffic information HERE gives you accurate travel time estimations. HERE can also recommend places to eat, help you find a parking space and offer information on where to charge your electric vehicle or find the cheapest fuel.


HERE is supporting the auto industry in creating connected vehicle solutions and our legacy and broad customer base give us deep insight into the automotive industry needs. Our cutting edge technology is truly integrated into the vehicle, but rather than off the shelf, one size fits all products, we help automotive partners build solutions that meet the needs of their vehicles.

We customize our offering to match the needs of different cars and customers and that is why we are in 80% of cars with in-dash navigation systems on the road today.

Autonomous driving is one of the potential evolutions of the connected vehicle and is something HERE is already working on.

For automated driving to become a reality there are several challenges that need to be understood.

Firstly, you need a High Precision Map with unprecedented accuracy. For example, road attributes, curvature and lane widths must all be known for every road. HERE engineers are currently exploring this space and are collaborating with automakers to make this a possibility.


The second key component for automated driving solutions is the ability to make sense of not only the information of the driving environment in and around the vehicle, but extend the horizon to include information from vehicles in the surrounding area. To gather, analyze and create real-time information based on these data points requires vast Cloud Capabilities with big data processing power.

Thirdly, we are researching and Modeling Human Behavior to better understand how people drive and behave in various driving conditions. Weather, road conditions or road characteristics all impact the chosen speed, lane choices and breaking points of human drivers. The more we understand about these relationships the better we can help automakers simulate a personal, relevant and human driving experience.

In this emerging environment HERE is helping automakers connecting the vehicle to the cloud and we will leverage our mobility heritage to enable the next generation of smarter, safer and more enjoyable driving experiences.


Article by Ogi Redzic, VP Connected Driving at HERE. Last week Ogi Redzic attended Connected Car Expo at the LA Auto Show, one of the biggest auto shows in the world, to talk about HERE driving experience today and in the future.

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