HERE expands live traffic coverage in Russia


Russia’s roads are among some of the most congested and fatal in the world. The number of cars on the roads are growing faster than road infrastructure can keep up. Last year, reported traffic accidents in the country grew 1.9 per-cent to more than 203,000 and Moscow drivers spent an extra 127 hours in traffic.

That’s one of the reasons why HERE is moving fast to expand its traffic coverage in the Russian market. Just yesterday we introduced real-time traffic content to 16 additional cities in Russia, bringing total coverage in the country to 31 cities.

In addition to Chelyabinsk, Krasnoyarsk, Novosibirsk, Samara, Ufa, Kazan, Moscow, Perm, St. Petersburg, Voronezh, Krasnodar, Nizhny Novgorod, Rostov, Togliatti and Yekateringburg we are now covering also Izhevsk, Lipetsk, Ryazan, Tyumen, Kemerovo, Naberezhniye Chelny, Saratov, Sugut, Vladivostok, Orenburg, Irkutsk, Stavropol, Volgograd, Barnaul, Omsk and, of course, the next Olympic Winter Games’ host city of Sochi.


“Reliability and timely information are not trivial concerns for Russian drivers,” said Ogi Redzic, Vice President for Traffic at HERE. “Our expansion in Russia underscores our deep commitment to providing local market expertise and helping people in the country save time, fuel and experience less stress while driving.”

But traffic is an issue by no means singular to Russia. And it’s a problem that’s growing. That’s because every week more and more people are moving to larger conurbations. By 2050, 75 per-cent of the world’s population will live in urban areas.

As these cities grow, traffic management is becoming one of their biggest challenges because of its complexity. It depends on factors such as weather and road conditions among others.

At HERE, we study road traffic data to help drivers everywhere make sense of the world around them. This video, for example, reveals traffic patterns throughout a twenty –four hour period in Moscow, with the red showing trouble spots to help drivers plan how they move through their day.

In fact, HERE offers traffic information in 33 countries for cars, personal navigation devices, smartphones, tablets and websites and we provide maps for four out of five cars with in-dash navigation.

HERE aggregates and analyzes traffic data from a vast wealth of sources, including the world’s largest compilation of both commercial and consumer probe data, the world’s largest fixed proprietary sensor network, event-based data collected from government sources, and billions of historical traffic records. We process billions GPS probe points per month for our traffic services.

Through this analysis, we can guide drivers through faster routes and continue to refine these routes as we gather more data, or if circumstances change.

image credits: appaloosa, wikipedia

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